Remember the time when you are roaming on the road with your
friend. Suddenly there is a post on your class’ face book group. You open it
and see that someone has sent her dance performance video on the group. Guess
what, this someone is no one else but that girl in the glass you have a crush
on. Now you want to download the video and watch it as soon as possible. But
you can’t do. Your mobile internet is not fast enough. You keep trying but no
luck. Finally with a heavy heart you decide- “chuck it! I shall go to my room after 4 hours and check
it on your laptop”
Now a days the our devices are getting smaller and faster. We
prefer mobile over laptop. So now when we aim to do everything on the go, this
aim should be backed by technology. And this is where Airtel 4G is gonna play a
big role. If any technology has to make
its impact felt, I feel, there should be three things tied to it- availability,
accessibility and affordability. So now let us see how much Airtel scores in
each of these three parameters.
Talking about availability, Airtel is launching its 4G
services in India. Airtel is the first
provider in India coming with 4G. And they aim to make their presence felt
across India. They are doing a nation wide launch in 296 cities.
Talking about accessibility, Airtel is making sure that the
process of getting a 4G is very easy and
smooth. So they have come up with this idea of providing a sim just based on a
tweet. Just tweet #GetAirtel4G and you
can get a 4G sim delivered. And the home delivery is absolutely free.
After availability and accessibility comes affordability.
What is the benefit of a cool technology when we can’t even afford it. This is
where, Airtel scores heavily. Airtel is
giving away 4G sims at the price of 3G.
ISn’t this super cool ?
Overall, I feel, this is widely executed and a well thought
through campaign. Airtel has been very successful in creating a buzz around
this 4G challenge campaign. All the facilities coupled with the brand name of
Airtel and the trust the brand brings along with it. One more advantage for
customers is the fact that Airtel has set a bench mark for other service
providers now. Now when other service providers come up with 4G plans, they
will try to be faster and more economical and it will be beneficial for
customers only.
So what are you waiting for ? Just take an Airtel 4G
challenge. And imagine what all you can do with such a high speed internet on
your phone. You can browse on the go, download movies and songs anytime you want.
You can watch movie online, watch live matches and what not. Totally, you
are sure gonna be attracted even more to
your smart phones.
Learn more: http://www.airtel.in/4g/
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